In this sense, most major brands won`t present any ideas to a developer without first closing the deal. Concerning – the information and documents that will be the subject of the confidentiality agreement. Indeed, many of today`s most successful entrepreneurs and larger companies will insist that the agreement be implemented and signed before talking about a partnership, merger or joint venture. Let`s say you tell your friend that you have an idea you want to discuss with them, but before you do, you want them to sign an NDA. Start by having a clear idea of what you want to share with potential business partners and stick to it. This minimizes the risk of a breach of confidentiality. As a rule, confidential information is used in the context of normal business relationships such as negotiations, partnerships, employment, etc.